Fire Up The Grill, Lock Up (Kraft)
Summer Grilling Promotion
2017, In-Store Point of Sale

Many food products are seasonal, and cheeseburgers are considered a summer item. Yes, you can eat them anytime – but you’ll notice summer promos with a big push for outdoor cooking. While you can grill almost anything for a get-together, a few hotdogs and burgers are usually somewhere on the rack.

 

In 2017, I was hired to create a promotional logo or “lock-up”, for Kraft's summer grilling season.