Flavor Burst Chips,
Garden Veggie Snacks,
Sensible Portions,
Hain Celestial Group (Parent Co.)
2024 Brand Launch
Digital & Print; Amazon, Kroger and more...

In 2023 I was hired to create and develop a new brand coming to market; Flavor Burst Veggie Snacks. The client wanted a "Fresh and Adventurous" look to appeal primarily to students and parents, for lunch snacks, and youthful groups, for parties and road trips.

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I designed the Key Visual and Lock-up with exactly this in mind. Breaking through the clutter of typical imagery, I created this 'Mixed-Media' illustration of a mouth with a roller coaster for a tongue, but we didn't stop there.

 

We then personified the (3) main colors of the chips into cute, vibrant, characters, some with an attitude. These turned into the 'Taste Buds', which eventually made in onto the packaging, as well as, other marketing collateral. You can find these on Amazon, Walmart.com, Kroger, Albertsons and many more retailers.

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In addition, I'm also showing (below) how I take 'lifestyle' shots that were provided by client/agency, and I add product to complete the vibe. 

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If you haven't tried Flavor Burst yet, I think you're missing out!