Kool-Aid, Cooler Cling
New Product Introduction
In-Store, Print on Clear Vinyl

Keeping product images and common ingredients visually “fresh” requires creativity. It's also important dynamic concepts translate into understandable visuals. This was for a new 'screw-top'.

 

For this KV, I added an energetic aspect with the hopes of creating a ‘bursts of bold flavor’ vibe, having some fun at the same time. This creates a refreshing feeling for customers, increasing impulse purchases while standing in front of the cooler doors.

 

I am unsure of the increase in product sales with this design. I never asked how many  – but I’d like to think it sold billions!