Kool-Aid, Cooler Cling
New Product Introduction
In-Store, Print on Clear Vinyl

Keeping product images and common ingredients visually “fresh” requires creativity. It's also important you have the skillset to translate concepts into understandable visuals using products like Adobe's Photoshop and Illustrator.

 

For this new line of Kool-Aid, I added an energetic aspect with the hopes of creating a ‘bursts of bold flavor’ vibe, also having some fun simultaneously. This creates a refreshing feeling for customers, increasing impulse purchases while standing in front of the cooler doors.

 

I am unsure of the increase in product sales with this design. I never asked how many  – but I’d like to think it sold billions!