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Designer: Joe Capraro
Title: Creative Director
Agency: Cord Media

Michael Costello
Logo for Fashion Designer,
2012/13 Fashion Week El Paseo

For 5 years, just before I opened Studio Capraro, I was the Creative Director for a regional agency called Cord Media. That's when American Fashion Designer Michael Costello, his female associate, and myself, all gravitated to my office moments prior to a large client/agency party. It was an informal meeting to review logo options I'd created for his brand. They both leaned forward to see my screen and one-by-one we clicked through the options, Michael 'shaking off' almost every one. But when we came to this one – “that’s it!” he said. Of course the rest of the evening was a blast.

 

Brand garments, runway shows, entry to his office – that’s where Michael Costello shows off this Classic* design.

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