Back to School, Lock Up 
In-Store Point of Sale
Sam's Club & Kraft BTS Promotion

As far back as I can recall, in just about every school grade I attended, I drew on my paper book covers. So this was a nice 'throw-back' to the days of my youth. Here's a Back-To-School promotional logo or “lock-up”, I created this design for the Kraft brand that was used in Sam’s Club stores to attract parents/guardians to shop for school lunch ideas.

 

The concept was simply to utilize elements of school supplies, and common child-like illustrations to fondly grab the attention of a parent/guardian and allow the product package and imagery do the rest.

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