Veggie Straws,
Garden Veggie Snacks,
Sensible Portions,
Hain Celestial Group (Parent Co.)
2024 Seasonal Campaign
Digital & Print; Kroger and Walmart.com

The client/agency asked if I could combine multiple Sensible Portions branded products into a single sweeps campaign with a goal of increased product sales for summer gatherings. 

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We created this surreal, picnic imagery using actual product to emulate a unique, fun, outdoor environment with the pack shots as the hero. Next we created multiple lifestyle images (shown below) to support the vibe. These images appear natural but require heavy photoshop retouching, and maybe some help from AI. 

 

These newly created assets were largely used on digital platforms to drive user traffic to the sweeps site for desktop and/or mobile users. ​However, there were a few printed POS elements such as the shipper units, that doubled as displays.