Nudges Natural
Brand/Product Awareness,
2021 Digital Promotion

Subtle. That is what this design is best described as. While I do not consider this a ‘Portfolio Piece’, the goal here is to illustrate how subtle image editing goes a long way.

 

Big brands will often use stock images, or even more challenging, customer-provided images in their marketing – and these images often need Photoshop retouching to create/recreate the focal point where necessary.

 

For this I created a lighter feel to the room, scaled up the cabinets to make the dog appear younger/smaller, muted a few distracting knobs and handles, highlighted the puppy eyes, and cropped in.

 

Subtle retouching efforts, like in this case, are used in almost every design to optimize the message your brand is selling and ensure that your customers are focused on the experience and the main message you are conveying.

 

For the record, our dogs do love these treats!