Chips Ahoy! Point of Sale
Halloween Recipes, Custom Die-cut
2020 In-Store, 'Shelf Blade'

Here I created a unique, enjoyable, lighthearted halloween design for an in-store Point-of-Sale (POS) tactic known as a 'Shelf Blade'. These blades were used in over 2400 Walmart Super Centers and Neighborhood Market stores around the nation.

 

In a bid to promote multiple Mondelēz cookie and cracker brands on a single piece of artwork, I utilized recipe images provided by bloggers, retouched them and created the 'Casket' to hold them all. Then, I mirrored the backside to match, flopping the text, and lastly, I gave them a custom die-cut edge to help them 'politely' intrude the isle.